Where to start with AI? Luxembourg has a clear answer

The "Where to ____ AI?" campaign guides businesses from curiosity to concrete action — with the Luxembourg AI Factory as the starting point.

01/06/2026

You know AI could make a difference in your business. Maybe it is the hours your team spends on repetitive reporting, the customer data you are not using or the process you know could be faster. But while running a company, it’s not always easy to keep up with fast-moving technology, one question keeps coming back: where do I start?

This is exactly what the national "Where to ____ AI?" campaign is designed to answer. Luxembourg AI Factory leads this campaign to help businesses across Luxembourg — especially small and medium-sized enterprises — turn AI interest into practical, manageable first steps.

A campaign built around your questions

The "Where to ____ AI?" campaign does not start with technology. It starts with the questions business leaders frequently ask:

Our campaign unfolds in two phases. From May to June 2026, the focus is on awareness and demystification, showing that useful AI applications are within reach for every SME, not just large corporations with dedicated technology teams. From September to December 2026, the campaign shifts to action, connecting businesses with the right tools, services and expertise to move forward.

What Luxembourg AI Factory offers your business

The answer to every "Where to?" question in the campaign is the same: Luxembourg AI Factory. It acts as a one-stop shop for businesses at any stage of their AI journey, bringing together expertise and resources from across Luxembourg's innovation ecosystem.

Here is what you can access:

You do not need a large budget, a technical team or a finished plan. Luxembourg AI Factory helps you identify the right first step for your company, your sector and your level of readiness.

Backed by a national strategy and political commitment

The campaign was presented during Luxinnovation's latest press conference, where Minister of the Economy, SME, Energy and Tourism Lex Delles reaffirmed the government's commitment to supporting businesses in their AI adoption journey.

It is part of Luxembourg's national AI strategy, which promotes the adoption of trustworthy, human-centric and sustainable AI across the economy. This ambition builds on key national assets, including high-performance data centres and the MeluXina supercomputer, soon joined by MeluXina-AI and Meluxina-Q to deliver greater AI and Quantum processing capacity.

But infrastructure is only part of the equation. The strategy also ensures that businesses have access to practical support: skills, funding, testing environments and clear entry points. 

Ready to take the first step?


Need more information?

Contact the Luxembourg AI Factory.
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